Milk + Cookies Festival Expands Globally with South African Debut, Headlined by Kaytranada
Staff Writer • 2024-10-31
Johannesburg — In an exciting international expansion, Milk + Cookies, the renowned production and marketing powerhouse founded by four Morehouse College alumni, has announced that its acclaimed festival will make its global debut in South Africa. Set to captivate audiences in Cape Town on January 5, 2025, and in Johannesburg on January 11, 2025, the Milk + Cookies Festival will bring its unique blend of music, culture, and technology to the African continent. Headlined by Kaytranada, a globally celebrated artist known for his innovative blend of house, funk, and soul, this event promises to be an unforgettable addition to South Africa's cultural landscape. A Festival with Deep Cultural Roots The festival is the centerpiece of the first-ever Milk + Cookies Music Week South Africa, an 11-day celebration running from December 31, 2024, to January 11, 2025. This immersive experience is designed to blend local talent with international icons, emphasizing cultural exchange and collaboration. The festivities will kick off in Cape Town on New Year’s Eve with yacht parties, cultural showcases, and exclusive fashion pop-ups featuring top local designers. Throughout the week, performances by South African artists and DJs will soundtrack brunch mixers and networking events, fostering creative connections across the U.S., South Africa, and the broader African music scene. As Milk + Cookies expands its platform to South Africa, the team is focused on honoring and engaging with the country’s influential cultural landscape. "This isn't just about putting on a show; it's about immersing ourselves in the culture, learning from it, and contributing to it,” a spokesperson for Milk & Cookies shared. “South Africa’s profound influence on music, culture, and art makes it an ideal location for our first international festival. Our goal is to celebrate local culture and blend it with global sounds to create something extraordinary." An 11-Day Journey of Music and Artist Development Following a week of celebrations in Cape Town, Milk + Cookies Music Week will shift gears in Johannesburg for a week focused on artist development. This phase, inspired by the success of ATL Music Week, will feature workshops, songwriting camps, and executive networking sessions designed to support emerging South African music talent. Panels, listening sessions, and an exclusive industry brunch will offer South African artists and industry professionals a unique platform to collaborate and connect with American counterparts. A Legacy of Excellence in Live Entertainment Founded in Atlanta in 2009, Milk + Cookies has grown into a leading name in event production and marketing, serving high-profile clients worldwide, including top-tier artists like Kendrick Lamar, Jack Harlow, and Summer Walker. The company has also partnered with global brands such as Meta, Porsche, and Redbull, creating immersive live experiences that resonate deeply with audiences. Known for its cultural authenticity and commitment to its communities, Milk + Cookies aims to bring this same ethos to South Africa. Milk + Cookies Festival's expansion follows a landmark year with Atlanta's first-ever Milk + Cookies Music Week in 2024, drawing over 10,000 attendees with an impressive lineup of 21 DJ sets and 17 live performances. This successful event solidified Milk + Cookies as a cultural platform for music lovers and industry insiders alike. “Bringing Milk + Cookies to South Africa is more than an expansion—it’s a celebration of culture, unity, and the universal language of music,” said a spokesperson for Milk & Cookies. “South Africa’s rich cultural history offers the perfect backdrop for this milestone event. Our festival is about community and connection, and we’re thrilled to partner with South African artists and audiences to create unforgettable memories.” Event Details and Ticket Information • Cape Town: January 5, 2025, at Cape Town Ostrich Ranch • Johannesburg: January 11, 2025, at Old Park Station Presale tickets will be available starting Monday, November 4, 2024. Secure your early access by signing up at https://www.howler.co.za/events/milk-and-cookies-festival-presents-kaytranada-presale-sign-up-f241. Public tickets will go on sale on Wednesday, November 6, 2024. For more details, visit the official Milk + Cookies website at https://milkandcookiesfestival.com, and follow @milkcookiesfest on social media for updates. Don’t miss this chance to experience a groundbreaking event that bridges continents and celebrates the unifying power of music.
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